Hollywood blockbusters make big bucks. In June, Jurassic World grossed $500 million worldwide in a single weekend. That’s because movie marketers have their job down to a science. Wouldn’t you love to put their tactics to use for your small business? Well, there’s good news! You totally can!
Movie marketers often focus their marketing around their movie’s hero, and you can do the same. Give your content a hero the audience can connect with and relate to. One way to do this is through storytelling content. Movie studios also take advantage of every aspect of the movie, from soundtracks to merchandising and more. Your business can do the same with its content. Pull from your own posts to create infographics, minigraphics, and videos. Big blockbuster movies are also difficult to escape in the week before they come out: actors go on TV shows, ads show up on Youtube, and toys come with fast food meals. You can get just as creative with your promotion strategies. Put your content everywhere your audience is: on social media, in the press, and wherever else they will see you. Get more tips for marketing like a movie mogul below!
Read the full article here: Marketing a Small Business Like a Hollywood Blockbuster