Marketing will continue its rapid pace of change in 2019, and will remain critical to the American economy. Brands will increase their investment in their Business-to-Business (B2B) marketing teams, and in their employees. Employees advocating for their brands through their own networks will become increasingly important. Although integration via social media will increase, more scrutiny will be directed towards security and compliance concerns. Traditional, low-tech but personalized marketing techniques like notes and gifts for customers will make a comeback, even as new technologies are adopted by marketers.
- The author states that watching the events of the last few years he is convinced that it has brought a lot of changes for marketers.
- Technology is helping marketing in several ways because advancement in technology is allowing for deeper customer insights and marketing campaigns that are more targeted.
- Many companies now realize more than ever before that marketing is very important to their bottom line and invest in the technology for marketing.
“And, while the marketing landscape will continue to evolve, there are some trends that will be important to watch in 2019.”