Once you have a marketing strategy in place, the next step is to figure out which tactics you’ll use to get your strategy off the ground. You have to think carefully about this. What response are you hoping to generate from your target audience? Do you want them to go to your website? Attend a webinar? Request a free product demo? Once you know what you want your audience to do, it’s time to craft your message.
Once you’ve drafted what you think is good ad copy, you have ask whether it passes a simple test: “So what?” Ask yourself what it really means, and keep redrafting until it reads like the answer to someone’s question or need. It should hit one of the key drivers that convince people to act: fear, greed, guilt, exclusivity, anger, or flattery. You can also try using the “drop in the bucket” technique: show your audience that your asking price is just a drop in the bucket compared to the value it will deliver to them. In order to this, though, you’ll need to know your audience inside and out. Find out how to put together your best possible marketing messages below!
Read the full article here: 10 Tips for Creating Marketing Messages That Work