Twitter is an incredibly useful social media marketing tool because it doesn’t limit your reach. You can easily gain hundreds of followers without spending a dime if your strategy is working. But Twitter isn’t about having a sheer volume of followers, it’s about finding targeted followers – the kind that will actually help your business. So how do you know if you’re attracting the right kind of people with your Twitter marketing strategy? There’s only one tool you really need.
FollowerWonk.com has an “Analyze” tool that will tell you everything you’ve ever wanted to know about your Twitter audience. If you’re a small local business, you will of course want to find out where your followers hail from. You can use FollowerWonk to find a map showing the most popular locations of your Twitter followers. You can use the same tool to find out when your followers are most active, which will tell you the best times to post. If you want to see how many social media influencers your account is attracting, you can also use FollowerWonk to see your followers’ retweet rates, follower counts, and other data. This is an incredibly useful tool that will help you analyze your Twitter strategy and adjust accordingly!
Read the full article here: 7 Sneaky Tricks for Measuring Your Twitter Marketing