Measuring online social data over the years has become increasingly more difficult with the increase of online users each day. With this becoming harder to measure, the industries have tried to learn new ways to measure other parts, that will give a very close estimate. Marketers have also began to directly target online users. This shows that there will be an increase in the need to measure social intelligence to gain more inside user information. Future software will likely be adapted to being capable of interacting with human emotions to react to the marketing.
- It’s not that vanity metrics are dead, it’s that they are the “what” and now marketers are thinking hard about the “so what?” and the “now what?”
- Social measurement also encompasses so much more than vanity metrics which speak to content impact.
- When setting specific KPIs, you need to begin by asking the question: what is your ultimate goal?
“Sophisticated marketers know that marketing impact and business impact are incredibly important when it comes to social measurement.”