If you’re unfamiliar with micro-moments, they’re essentially a way of framing a user’s path to purchase or to conversion, with a particular focus on mobile and the needs or questions users search on Google along with way. For instance, we categorize micro-moments for hospitality clients into Dreaming, Exploring, Planning and Booking; these buckets support each step in the consumer journey to bookings, and keyword opportunities can logically be categorized within them. Check the Domain and Page Rank of the websites that rank in the top positions for each keyword.
Key Takeaways:
- Micro-moments are a way of framing a user’s path to purchase or to conversion, with a specific focus on mobile and the needs or questions that users search on Google along the way.
- Before you can identify micro-moment opportunities, you must understand the structure or user path and adapt it to your particular business.
- With keyword categorization structure understood, the next step is to map out the keyword modifiers that users will use in their path to conversion.
“Before you can identify micro-moment opportunities, you must understand the structure or user path and adapt it to your particular business or vertical.”
