In fact, Bloomberg reports that this new generation has an eight-second attention span, down from 12 seconds in 2000, and 11 percent are diagnosed with attention deficiency syndrome, compared to 7.8 percent in 2003. Sixty percent of 16- to 19-year-olds want their jobs to impact the world, 26 percent currently volunteer and 76 percent are concerned about humanity’s impact on the planet. Its clear that long-winded, laborious text-based content just isn’t going to do the trick with Generation Z. The good news is that creating content for Generation Z is significantly less time-consuming than it is for Millennials or Generation X.
- Over the past few years or so, millennial marketing has received the lion’s share of attention in terms of reaching an age-based demographic.
- Limiting yourself to a certain mindset or set of marketing techniques will only lead to stagnation.
- Think about that for a second. In just a few short years, nearly half of all consumers will be from this generation.
“Limiting yourself to a certain mindset or set of marketing techniques will only lead to stagnation.”