For a small business, it’s important to gain recognition every chance you get. Whether through signage, print ads, or business cards, chances are you’re already trying to get your company’s name out there. But there are a ton of great ways to build your brand’s credibility and recognition, including some you might be missing.
These days, it’s vital to establish an online presence that is in line with your brand. Even if you don’t have the time, money, or expertise to build a website, you can purchase a domain name and link it to your social media presence. That way, customers can easily find your Facebook (or other social site) page, and you’ll have your Web address locked down if you ever decide to build a new site.
Branded email is another oft-overlooked means of branding your business. Having an @yourbusiness email address shows the world that your company is established and professional, while a more generic email address may convey inexperience or worse. A branded email address is especially important if you’re going to engage in email marketing, which you should. Email is a great way to ensure constant communication and let people know about promotions, discounts, or events!
Read the full article here: http://smallbiztrends.com/2016/05/opportunities-to-build-your-brand.html
