You may have noticed that many modern businesses have multiple websites in relation to one singular business and wonder if this is as profitable as it may seem. There are some pros to having multiple sites such as the ability to match a diverse pool of targeted searches at the same time. Unfortunately there are some drawbacks such as having to split link authority with competitors due to the same keywords being present in various business sites.
Key Takeaways:
- Multiple sites can work for businesses that have more than one purpose or service that they offer, increasing the chances of matching the searcher’s goal.
- When searching on Google, a user has a much better chance at finding your site against various keywords if you utilize multiple sites.
- Be sure to link all of your sites to one another so if the targeted audience reaches your site, they have the ability to navigate to your other products and services.
“There are pros and cons of having multiple sites and having one umbrella site to house all of your content.”
Read more: https://www.searchenginejournal.com/multiple-sites-hurt-help-seo/208429/
