Online marketing these days is all about content, but what audiences want seems to change almost every day. Luckily, there are a few strong trends you can latch on to and a few truths that stand tall above the shifting landscape of digital and content marketing.
For example, short, generalized content is not as useful as “epic” content. Epic content is longer and tends to educate or entertain the reader, preferably both. Shorter content might grab a reader’s attention for a brief period of time, but they are unlikely to stick around long enough to become fully engaged.
In addition to social media and your blog content, your website itself is also an incredibly useful and powerful marketing tool. It’s a major factor when it comes to making sales: an amateurish website will cause people to think that your small business is amateurish, while a slick, professional site will engender trust in your small business and in your expertise.
Of course, the biggest problem with content marketing is coming up with a constant stream of new ideas. If you hope to unlock those ideas, you must look at each idea from several different angles. That way, each idea you have can produce many different pieces of content!
Read the full article here: http://smallbiztrends.com/2016/04/tips-online-content-marketing.html