As a small business owner, it’s important to always be cultivating new customers. Don’t spend all of your time on the day-to-day of running your business – take the long view!
One great idea is to always make time for networking. Get out in the community and be the face of your business. If you know who your potential customers are and what they want, you can target the right networking groups to build your business. Having an online presence on Twitter, Facebook, and LinkedIn can also help create buzz, and you can use free listings in local business directories to spread the word amongst your local audience.
It’s also a great idea to showcase your expertise. Try partnering with a local association and volunteering to run a workshop or lecture about your experience. If you’re both a great communicator and knowledgeable about your field, this can be fantastic advertising.
The most important, and the most difficult, thing you must do to attract new customers is be sincere. Build and maintain trustworthy relationships in your community and always put your customers first, and you’ll be well on the road to success!
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