We all know that it’s important for you business’s sales staff to be well-versed in your company’s products. However, when it comes time to talk to a customer, too many sales representatives toss out all the information they know on a certain product to that customer, causing them to tune out. Your sales reps should instead know when to sell the right features of the product to the right customer based on what they told you they’re looking for.
Read the full article here: Are You Overlooking This Advanced Retail Selling Technique
