In this article it brings to life the media monster that really are interfering. One way of helping yourself to knowing your key words. They might look appealing but below the demons are grabbing your account every chance they get. Alot of these keywords that draining your account are also contributed to “zombies” people who are just generating the same robotic search over and over again.
- If you’ve managed a paid search account for long enough, you know that sometimes, things just inexplicably go awry.
- Clicks stop converting…keywords stop performing…campaigns suck your budget dry.
- Although it might seem like the monsters you see portrayed in the media are simply works of fiction, the creatures you see on TV have very real counterparts in the digital realm.
“The biggest problem with these keywords is the fact that they can be hard to separate from your good keywords and search terms.”