Email marketing is still a powerful tool, and personalized emails are far more powerful than generic ones. Why, then, do only 5% of companies use extensively personalized email marketing strategies? It might be because most people simple don’t know how to personalize.
The first thing you need to do is ask your audience the right questions. Find out why they visited your website or why they became a user. It’s easy to do, and the data is extremely valuable. Once you have this data, you can segment your audience even further into personas. Take into account their answers to your questions as well as their attributes and actions they take. With the right strategy, you can more than double your email open rates. You can also use automatically triggered emails that are sent according to users’ habits. Facebook, for example, sends an email if you don’t login for five days. Triggered emails have a 152% higher open rate than traditional emails. Implement some of these strategies, and watch your email marketing take off!
Read the full article here: 6 Email Personalization Techniques That Go Beyond a Name