Since Facebook added “Ad Sets” to the ad creation process in March, 2014 we thought it would be a good idea to update this post to reflect the change:
Facebook Ads: This Is Why We Don’t Put Multiple Ads In One Ad Set
This “must read” case study is a visual example of why you shouldn’t place more than one ad in an Ad Set.
**Hint: it’s a waste of time & resources because all of your ads won’t be shown.
Read the full article to see what we recommend for combatting this flaw that will cost you time & resources if you do it wrong.
