Privacy and data are extremely important to PPC marketers. Once you learn about what consumers’ concerns are, you can leverage what you learn into a strategy that suits you. Each consumer is an individual. Consumers desire a personalized experience. The nature of marketing in this climate is finding ways to personalize the experience for them. Segmenting your audience as groups of individuals rather than a 1:1 connection, can lead to higher success and conversion rates. Audiences want content that provides value to their lives. By learning the ins and outs of the consumer base, marketers can deliver better results.
- Chrome is planning to end support for long term tracking cookies.
- The new IOS update will have less technology for tracking customers so we have to start looking for new methods.
- We can use an abandoned shopping cart to start matching what people might be looking for.
“Privacy and data have everything to do with the long term strategy not only for search but digital marketing”