The early days of any small business usually happen under the radar: you have to research the competition, define your target customer, get your finances in order, and make sure that your patents and copyrights are in place. Soon enough though, marketing comes into play. You need a clear strategy to leave an indelible mark on your audience. But what happens when you can’t afford a flashy campaign?
First, you’ll have to build a website. If you already have one, you just have to keep reviewing and updating it regularly. Your content should be fresh and engaging. Don’t think that a limited budget means you can’t afford a web presence; there are tons of sites and services out there that will allow you to build an attractive, basic website for little to no cost.
Next, you should list your business in search-engine directories. Rewarding customers who post reviews with a discount coupon or some other offer will help encourage repeat business while having the added benefit of making your small business more searchable. These are all free or nearly free strategies that require minimal work on your part and will bring customers to your door, so what are you waiting for? Get started!
Read the full article here: http://www.forbes.com/sites/kauffman/2016/04/26/promote-your-business-even-on-a-tight-budget/
