Media exposure can help to springboard your business to new heights. It puts you and your message front and center before a large audience in a way that’s more educational than a simple advertisement. It establishes you as an expert and a thought leader in your chosen field. But how can you maximize your media exposure opportunities?
If you haven’t had any media exposure in the past, your local press is a great place to start. It allows you to tout your business as a local industry regardless of whether or not you serve a national or international market. Local media outlets are always looking out for local success stories, so don’t look past this option. Podcasts are another great opportunity for you and your business. They are quickly becoming some of the best outlets, as podcast listeners tend to be loyal. You’ll be given a significant chunk of time – anywhere from fifteen to sixty minutes on average – to discuss your brand and you business with a host. Finally, if you hope to get news coverage, you should pitch yourself as an expert. Don’t pitch your business as the story; pitch yourself as a qualified commentator to debate or comment on trending news items that relate to your business. With these concepts in your arsenal, you should have no problem gaining some media exposure!
Read the full article here: 3 Proven Ways Entrepreneurs Can Get Media Exposure
