If you’re not utilizing email marketing, you’re missing out on one of your most powerful marketing tools. The key is to get customers excited about seeing your emails turn up in their inboxes. If you take the time to build a great email marketing plan, you can help grow your brand and build your revenue.
The first step in a great marketing email is a great design. The less there is, the better off you’ll be. Clean designs are the easiest to read and result in the highest open and subscription rates. You don’t need to overload your emails with graphics; it’s extremely effective to simply make your marketing messages look like a personalized email. Each email should have a clear message with an obvious call to action. Any links in the email should always connect the reader to that same call to action. Drip campaigns are also an effective way to keep customers engaged. Drip campaigns are set up in advance and will automatically trigger after certain events. You might get an email when you sign up, for example, or an email a week or two later reminding you of a specific product or service. All of these strategies can help you to build a huge subscriber list!
Read the full article here: 5 Proven Ways to Conduct Email Marketing Campaigns