A website for small businesses has a feature on how to increase ecommerce sales. The feature warns that online stores have to compete with major firms such as Amazon and eBay. The features recommends several methods. One is to participate in a pay per click (PPC) program, paying a search engines if a viewer sees an ad. A link is included to a company that helps businesses in this process. Another way is to use social media. A third is to use influencer marketing.
- StoreYa has created software that can take over the advertisement and management efforts required for pay-per-click advertising, thereby saving the online business manager a lot of time.
- The software, called Traffic Booster, uses data inputted by the site’s owner to create strategies that create significantly more traffic and sales.
- For site owners that take a hands-on approach to advertising, the site Canva has a large array of templates, graphics and more to aid in creating professional-grade ads.
“Owning an ecommerce store has a lot of perks: It’s a self-run business available to anyone, it helps leverage an already existing online presence, it requires minimal overhead compared to traditional retail shops, and a good store has limitless revenue potential. Ecommerce stores epitomize the American Dream.”