Did your eyes ever land on google sitelinks? Have you noticed a site-specific search box appearing under some search listings? Maybe or maybe not. Perhaps you’ve searched “YouTube” on google and observed the result is showing differently. An additional search box is placed under youtube’s meta description, according with six sub-pages. You might have guessed that it is just because of its popularity or authority.
- Google recently made some under-the-radar changes to sitelinks in the organic search results.
- Even though it does not look like either of these changes will have a significant impact on traffic, they have caused dramatic fluctuations in impressions and average position in Google Search Console (GSC).
- Small sitelinks often show up for high search volume queries, both branded and non-branded. You may not have noticed these — data suggests they are not commonly used by searchers.
“The severity of the drop varies from site to site, mostly based on the search volume (thus potential impression impact) of affected keywords and pages.”