As Facebook continues to grow, more and more small businesses are creating Facebook pages. There are 30 million businesses on Facebook, and for good reason: it’s a great way to organically interact with your potential customers. Facebook advertising is also a great way to reach a wider audience, but first you have to develop a strategy for for using it properly.
When rolling out your Facebook ads, make sure you stick to your branding strategy. You’ve already done the work of creating a brand, and Facebook ads are the perfect platform to spread the word. You also need to define your target audience. Get as specific as you can. Facebook is a powerful platform for reaching incredibly targeted consumers, and you can lower your cost per click and increase ROI by as much as 700% with the right targeting. Of course, this won’t happen unless you’re creating strong content. Effective, eye-catching ads that lead to great landing pages will have more success than dull, rote ads. Finally, don’t be afraid to test your ads by running multiple different campaigns to see which are the most effective. This can save you money in the long run by identifying your most effective content right out of the gate. With the right strategy, Facebook ads can build your following more than you ever thought possible!
Read the full article here: 7 Ways to Compete for Your Target Audience With Facebook Ads