Retargeting and remarketing are often used in a context where they supposedly mean the same thing, but there are differences between these two terms that advertisers should understand. The main difference is in the strategy they require and the key customer groups they target. For companies, the line separating the two is getting more undistinguishable as the time passes. Both have a goal of conversion rate increase, turning prospective buyers into a group of most likely buyers.
- Remarketing and retargeting might sound the same, and they do have similar goals, but they are different.
- It can be tough to market, you have to gain the interest of people before they buy your product.
- Retargeting is getting customers to go down the path to purchase, and remarketing is reengaging customers.
“it is a lot easier to market and advertise to those who have expressed interest in your brand or industry”