SEO Experts are now finding the specific components that go into the consumer behavior that results in lead generation. One of these specific components is referred to as identity. The identity is what reflects the individual, who they want to be, and relates to their own hobbies. The next component surrounds info and utility which is educational and informative. Lastly, the emotional component involves humor, warmth, and feelings of sympathy that cause the consumer to want to engage.
- One of the problems companies have to grapple with is how to better identify the content that performs best on each social network.
- Hubspot research and University of Virginia carried out a research to help companies solve the problem of identifying content that would be preferable for any particular network.
- Prevalent behaviors that were identified by this research on social networks were that on Facebook communicating and discovering were prevalent, while it was discovering and bridging on Twitter.
“We first needed to understand the primary behaviors people take on each social network – after all, people use Twitter very differently from a network like Instagram or YouTube.”