When businesses create a revolutionary product, they want to market it to their audience immediately, but sometimes it’s difficult to shift marketing funds from other pay-per-pick (PPC) programs. So, the first step for businesses is to scale back their PPC programs in any secondary markets. Then, they’ll have to decide which of their products to scale back to make budgetary space for their new products. They should be allocating their time and effort to their best marketing campaigns, rather than focusing on the poor-performing ones.
- Introducing a new product can mean reallocating some of your existing PPC marketing budget, which can come with significant trade-offs and risks.
- Cutting back on marketing efforts in secondary countries can hurt your ability to expand into emerging markets.
- Reducing your marketing efforts for other products and services may hurt your market share in those areas.
“Brand awareness is an investment in your brand and future, and it’s an important way to protect yourself from competitors.”