A new Google search rankings factors study released by Searchmetrics today shares that while content relevance is gaining in importance with Google, backlinks are a declining ranking signal. Desktop content is around a third longer than mobile content. The average Bounce Rate for URLs on the first page of search results is 46 percent. Pages ranking for mobile are around a third smaller in terms of file size than their desktop equivalents. Earlier this year, Stone Temple Consulting released a study saying that links remain incredibly important in Googles ranking algorithm.
- The pages occupying positions 1 through 3 have an average Click-Through Rate of 36 percent.
- The top 100 most visible domains all have mobile-friendly solutions for smartphone users. Outside the top 100, the rate is around 78 percent.
- 2016 saw a marked increase in the use of structured elements like lists and bullet points that create an improved user experience.
“Earlier this year, Stone Temple Consulting released a study saying that links remain incredibly important in Google’s ranking algorithm. Searchmetrics agrees but says that importance has dropped.”