The link between social media and search engine optimization exists, although it may not be quite visible, easily measurable or direct. Because of these characteristics, some marketers deny its existence. Yet, your social platform marketing strategy can have significant impact on your rankings. When it comes to search results, these platforms are consistently placed near the top. Shares may not be a significant factor in rankings, but profiles are proven to provide a measurable and impactful boost.
- These days, it is critical to have both an SEO strategy and a social media plan in place.
- When it comes to making your brand more visible, there is an undeniable correlation between social media and SEO.
- The activity on your social media pages should influence your overall content strategy in terms of what your audience wants to see.
“Consistently publishing content means more visibility and that visibility can result in links or relationships with people that might link to you down the road.”