The experts at Google are standing by their convictions in regards to their claims that meta descriptions do not contribute to rankings in search engine result pages (SERPs). Those who specialize in SEO marketing adamantly disagree. Having a description for your site that is direct, informative, and inviting gives the customer more incentive to click your link while searching for relevant content. It has also been proven that these clicks lead to full conversions when descriptive metas are involved.
- Although meta descriptions supposedly don’t impact Google result rankings directly, they can indirectly influence it by boosting click through rates and improving customer perception of websites.
- A meta description is a tag that describes the website, and is found in the SERPs section.
- Meta descriptions can increase the customer appeal of your website, resulting in higher click through rates that can boost your traffic and your rankings, as well as adding more conversions.
“By targeting personas with user intent and combining keywords with this research, it is possible to reach your target audience with a level of sophistication and optimization that they have not seen before.”