A lot of people don’t think about how image search is a vital part of search engine optimization. Experts from Google tell us that image searches are the most organic way people find information. People identify with imagery and get a much clearer idea of what they are looking for. Whether it’s brands or popular locations, images stick in our heads when words just don’t do the trick. By using images you will get a lot more customers who will buy your product but may not know what they are looking for.
- Visual searches are the most natural way that people look for information. Images stink on the mind and create real connections.
- Companies that are selling clothing invest heavily in image searching. Other technology companies invest in this as they see a need to give people what they’re looking for.
- Google Discover benefits heavily from using larger images because more data is available and high quality is more liked.
“Various studies show how much visual search is being adopted by younger generations and how essential it is in most users’ digital shopping experience.”