The winter holidays are a busy time for retail, and there are ways you can use that to your advantage – if you plan ahead. By utilizing Keyword Planner, you can hone in on what keywords are especially popular during the holidays (and only during that time) and ensure you have the merchandise to provide for those niche needs. SEO and SERP data is absolutely key to this. Once you harness the right keywords, you can double your site traffic and improve your site impressions as well.
- By late summer it is already time to be thinking holiday strategy, which means those launching a new site in late August are logistically too late to get a piece of the holiday pie.
- It’s very important to remember that the way that friends and relations seek gifts online is apt to be very different from how browsers seem items for themselves.
- The difference between an ad that sells and an ad that stalls can be infinitismal, which is why it is important to play with an array of permutations and titles of what you are putting out.
“Let’s look at what I imagine the trends tell us about the release of the second-best-selling game last holiday season (and my personal favorite – thus making it the example I’m using) – “Call Of Duty Black Ops 4”.”