A new form of marketing analysis in regards to the SEO industry is called SWOT Analysis. SWOT stands for the analytics surrounding Strengths, Weaknesses, Opportunities, and Threats. Many businesses are finding success in creating what are called SWOT charts, which show the four different areas with the main points listed in bullets for easy reference. Displaying all of the resulting data in the form of a chart will allow you to better organize your data and access it more efficiently.
- According to columnist Marcus Miller, you can use the well-known SWOT Analysis to better focus your efforts and improve upon your SEO.
- Generally, SWOT Analysis covers four areas, including strengths, weaknesses, opportunities, and finally, threats.
- A SWOT Analysis will allow you to direct your SEO campaign efforts quickly so that they will have immediately impact.
“there are business and marketing methodologies that exist to simplify marketing planning. And one of our favorites at Bowler Hat is the SWOT Analysis.”