Whether paid or organic search marketing is better is a common topic of debate. Despite the beliefs of some, the answer will depend completely on individual situations. For more established businesses, organic search is often the correct choice– but for those just starting out, using solely organic search can be a long, arduous process. However, it does build credibility and awareness, as well as being generally more cost-efficient. Paid search, though, offers better position on the page and improved visibility. At the same time, it requires excellent, organized budgeting. The choice will depend on the goals and marketing style of your business.
Key Takeaways:
- Benefiting from SEO or PPC marketing depends on your current needs.
- SEO improves organic traffic, but it is not always the best solution for every business.
- PPC marketing puts you at the top of search results and can even include photos of products, but the cost can be very high.
“Having your site return in the organic results can influence your perceived credibility with an audience looking for your services.”
Read more: http://searchengineland.com/seo-vs-ppc-pros-cons-integrated-approach-274643
