Many people associate SEO strategies with keyword stuffing and content production, but there is truly so much more to creating engaging and relevant content for your site. An initial step in producing high-quality content is researching the specific keywords used by your competitors, and target either one or two for each page. Be sure not to read the actual content of your competitor’s, as this can lead you to inadvertently adopt their writing tone and style.
- The quality and relevance of content have more proverbial weight than a few keywords in the title or heading tags.
- Because agencies are naturally focused on the art of SEO itself, they forget about the art of writing.
- True success – for search engine rankings, user experience, and the brand overall, whether personal or business – occurs when both the art of SEO and the art of writing are combined.
“Readers can recognize an authoritative voice immediately, and a fake voice even quicker.”