SEO split tests have been around for some five or more years. This is where you change something about your SEO strategy to see which gets better results. There are a lot of factors to consider before running these tests. If you make a change that is unsuccessful it can hurt your website for a long time. It’s better not to test things out unless you really have a clear understanding of how it will impact your bottom line.
- SEO split-testing is risky, as you can’t simply turn off the test if things aren’t going well.
- Uncertainty surrounding keyword and query performance is a good reason to run SEO split-testing.
- When running a split test, you must communicate with others some difficult truths.
“Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think.”
Read more: https://moz.com/blog/when-to-seo-split-test