Social media marketing is such a young platform that there’s a lot of noise and misinformation surrounding it. This misinformation is spread by neophytes and so-called social marketing experts alike. Read on to learn about some common social media conceptions that you can safely leave behind.
For example, social media “experts” will tell you that 80% of people are on social networks. That’s simply not true. While social media is a growing phenomenon, it’s not on everyone’s radar just yet. If you happen to target a demographic that’s not big on Facebook, you can still harness the power of digital marketing through SEO. You might also believe that social media is an effective bullhorn for broadcasting your message, but that’s far from the most efficient use of this powerful marketing tool. The trick to social media is to get your audience involved in a conversation with your brand, and then to keep them involved. A marketing campaign that involves a contest, giveaway, or discount offer is a great way to get users to engage with your social media accounts. There are a number of other myths floating around out there, like how much time it takes to effectively market using social media, and how many people you need to dedicate to the task. Read up on all of them in the article below!
Read the full article here: http://www.forbes.com/pictures/gedh45ehmm/myth-4-you-have-to-spen/