Marketing to customers through text messages may seem counter-intuitive, but it is making a comeback as a preferred channel for communication. Current consumers are increasingly scheduling and responding to appointments, and making purchases in responses to SMS, as opposed to email and phone. To be effective with SMS marketing, respect must be shown to the recipients. Don’t spam or solicit unnecessarily. Provide each customer with opportunity and value, and be a good steward of their mobile number.
- Text messaging is an older form of communication with today’s consumers, but is making a comeback for marketing.
- Consumers would rather text to confirm or set appointments, than email or call the business.
- Respecting the customer’s privacy is important. Don’t spam or be invasive, and show respect if you have their phone number.
“SMS Marketing — texting customers and leads — is a viable direct marketing strategy for both B2B and B2C brands. “Consumer behavior is constantly evolving and today mobile devices are becoming more personal than ever,” said Fara Rosenzweig, chief content officer at ManyChat.”