Google has expanded the text limit on AdWords to 45 characters now. Two headlines can now have 30 characters of content. One condensed description now has the capacity to have 80 characters within it. This expansion has apparently been tested by Google to expand the click-through rate even more for advertisers.
- The new character count is 30-30-80, and consists of: two headlines of up to 30 characters of text; and one condensed description line of up to 80 characters.
- Headlines drive clicks and have the greatest opportunity to improve click-through rate.
- Take full advantage of the characters available. Just like before, use up that real estate!
“Headlines drive clicks and have the greatest opportunity to improve click-through rate. So that’s what I believe Google is saying here with regard to performance.”