Shep Hyken is an expert in customer service and has an extensive amount of experience revolving around consumer behavior. He started on this journey at only 12 years old, when he would go around doing magic shows for birthday parties. He illustrates the importance of customer care in marketing by relating it to a church where a business has advocates, disciples, and evangelicals who consistently praise their work. Having customers that will praise your efforts to others is the best way to gain new clients.
- Shep learned doing shows when he was 12 and learned his first customer service tricks when his parents asked him to write thank you notes to a family.
- Shep realized he was most interested in taking care of customers when he was 16 when a plow he was working with didn’t work in the snow.
- Shep’s focus is on helping customers achieve amazing customer experiences and he travels around the world to give speeches on this.
“He’s also a professional speaker and author of multiple books including The Amazement Revolution, Amaze Every Customer Every Time, and The Convenience Revolution. His course is called The Customer Focus, and he hosts The Amazing Business Radio Show podcast.”