Social media is replete with videos about product reviews and about how to use various things that people like. Content creators also have used the platforms to create a huge fan base especially on Youtube and Snapchat. Today some social media influencers like Bhuvan Bam and Kusha Kapila are more influential and sought after than organic search and paid marketing. Some post videos that aim to influencer their viewers to use the products they recommend. That is why brands are now engaging with these influencers on Youtube and Instagram. This is because this influencers reach out to the young population and they want to engage with that demographics. Many channels on Youtube that have a huge subscriber base are being sought after by brands to recommend or feature their products. This has leveraged the marketing activities of brands. Influencer marketing firm, Buzzoka, has released a report that influencers are becoming critical in the marketing strategy of brands. They use celebrities and micro influencers to push their messages across. This helps them to get a good return on their investment and powerful engagement. Also, influencers are becoming lucrative because the cost of their promotions is relatively low. The author believes that this trend will continue into the near future.
- Many people who use social media actively would have come in contact with influencers who produce videos that urge them to buy or tout the positives of a product.
- Some social media influencers like Bhuvan Bam and Prajakto Koli are considered more influential these days than organic search and even paid marketing.
- Because of their connection with youth and many social media users, brands are partnering with influencers on Youtube and Instagram to raise awareness for their products.
“From celebrities to the rising class of micro-influencers, they help brands grow awareness and consideration. Increasingly, they’re also helping drive sales.”