Social media has been mainstream for years now and it’s not going anywhere anytime soon. All the same, many small business owners are still struggling to harness its power. If you’ve been spending time on social media but failing to generate results, you might be investing your energy in the wrong practices. How can you make sure that your social media activities are producing solid business benefits that boost your bottom line?
First, you need to have a plan. You need to know exactly who you’re trying to reach with your social media strategy, and you need to understand the language they use to communicate. What keywords do they use to search for someone who offers the products and services you offer? Once you have your target market narrowed down, you need to create and curate quality content to draw them in. Your content should both educate and entertain. How-to articles, checklists, interviews, and expert commentaries are all ways to keep your audience coming back for more. Finally, you need to maintain a consistent voice across all of your content and social media channels. Your voice is your brand, and your brand is what will make your followers remember you when it comes time for them to buy.
Read the full article here: 5 Profitable Social Media Activities for Your Business (and When & What to Outsource)