You know how important it is for small and local businesses to have a social media presence, but how can you tell if your social media strategy is actually working? One of the best ways is to simply look at the numbers. Those numbers can come from a lot of places, though. Here’s where you’ll need to look.
The first thing to do is look at the number of followers you have on each social media platform and whether that number is growing. If it’s stagnant, something probably needs to change. Look too at the activity on your page; how many conversations are starting each day? Each week? What’s sparking the conversation? Once you look at the more obvious numbers, it’s time to look into metrics. Facebook offers some great information on your metrics page. It allows you to pinpoint the times and days that your fans are most likely to engage, which allows you to schedule posts accordingly. Google Analytics is a great tool for tracking where your web traffic is coming from. If all else fails, you can pay someone to run metrics for you and end up with a detailed report that will help give your social strategy a direction to go in!
Read the full article here: 5 Ways to Track Social Media Marketing Success