Facebook is still the number one social media platform. If you want to get the most out of its marketing abilities, you have to get to know it inside and out. For example, do you know what Facebook’s “dark posts” are? They’re a powerful tool for splitting your ads and targeting more specific audiences. And don’t give up on organic posts, just reassess your strategy and find out if it’s still worth pursuing.
Read the full article here: Optimize Your Facebook Presence With These 5 Easy Steps