Standing out from the crowd has been getting more and more difficult for small businesses in the era of social media and the internet. There are over one billion websites in the world, and more are coming online every second. How can you stand out in this over-saturated space?
Start by simplifying your message. You need a clear concise tagline or description of what your business offers. This isn’t easy, but taking the time to get it just right will make it much easier for customers to decide whether or not you’re what they’re looking for. Once they’ve found you, customers want to know more about you. A good “About Us” page that tells the story of your company and what you do can help set you apart from the crowd. Including rave reviews from customers on your website will also go a long way toward winning the trust of potential new customers. If you want to increase visitors’ engagement with your site, you should make it visual with great images and video content. Of course, you also have to keep it loading quickly. Stick with these tips, and your website will be humming along in no time!
Read the full article here: Think Different: 6 Secret to Getting Your Small Biz Noticed