People need to stop studying SEO and start studying their target audience. reading the books that your audience is reading, is a good way to connect with them and will help you out in a lot of different ways. If you read the same things that your audience does, then that will give you more things to blog about. You should look into conferences that your audience attends. Podcasts will help you out a lot as well.
- To get into the head space of your target audience try going to an industry conference geared to that segment.
- Listen to the podcasts that are geared to the interests of the population you which to target.
- Another great way to get into your target audience head space is to start reading the books that appeal to them, knowing that every chapter can be converted into blog fodder.
“There comes a point when an in-house SEO needs to stop paying such close attention to the marketing talking heads and focus more attention instead on the content being consumed by his or her target audience.”