As a small business owner, social media should be a huge part of your brand and marketing strategies. If you’re not already on several channels, you’re behind the game. Getting started can be intimidating, but if you know the basics of each major network and how to use them, you’ll be ready to dive in.
Facebook used to be the go-to place to reach young people, but it has now become a haven for Gen X’ers and Baby Boomers. If you want to recruit millennials, this is not the place to do it. It is the largest social network around, but Generation Z isn’t using it nearly as much as the rest of us. It can be great for advertising to customers, but it’s not very useful for business to business.
Twitter is a notch down the ladder in terms of size, but it’s also a very useful platform for reaching a wide audience. If you want to reach those who are pressed for time and actually receive a response, this is the way to do it. LinkedIn, meanwhile, is perfect for networking and business to business marketing. You won’t find many young people here, and it’s not great for cultivating customers, but don’t count LinkedIn out!