Google has found that elimination of right side advertisements from the right
side bar after of search results actually makes them more money. Providing
more search related advertisements in the top text above the results created more clicks. These top ads were all text, as opposed to the side bar advertisements that were often graphical. Even with a control for positioning
of results, the amount of clicks they generated were quite successful. This
increase in advertisement clicks may spur a resurgence in spending for space with Google search results.
- To assess the impact of a recent Google search ad change, UK agency Accuracast performed an exhaustive 2 million searches, prior to and after the change.
- The change has proven wildly beneficial to positions 3 and 4, garnering them a nearly 51, to almost 73 percent uptick in browsers, choosing to click to their site.
- A Merkle Q2 digital study recently underscored that text ad improvements were, in part ,bolstering a new surge in desktop spending.
“On February 19, 2016, Google confirmed it was eliminating text ads from the right rail of search results on desktop. Early results indicated that the change was a boon for click-through rates (CTR) in the four top spots.”