If you have a great product but are having a hard time finding new customers to buy it, you might be wondering how to change your approach. Maybe your message is confusing, or you’re targeting the wrong audience. The trick is to get the right message to the right consumers.
One thing to keep in mind is that people don’t buy products. They buy the results the product is promising. Start your process of finding the ideal customer by listing all of the benefits your customer will gain from using your product or service. From there, you can build an avatar of your customer. Who are they? How old are they? Do they have children? The biggest question, though, is what kind of problem your customer has that you can solve. If you’ve correctly identified your ideal customer, then that person will pay you solve their problem. This will only happen, though, if you first define your competitive advantage. What makes your product or service better than your competitors’? Part of this involves picking the right price structure relative to the competition. Above all, your sales message must come across loud and clear. Pick one or two very specific benefits and make those your sales headline. Follow these tips, and you’ll see your sales start to rise!
Read the full article here: 14 Proven Strategies to Increase Sales of Your Product