A recent study of trends in Marketing show that much of the content created by
marketing departments goes unseen. As much as half of their online content was
either not viewed or not viewed by the target audience. This is a highly inefficient and wasteful use of resources for no or little return on investment.
Marketing departments have been focusing on creating online content in the
form of blogs, social media and video that are largely wasted.
- Many marketers are very far from becoming mobile due to how low their response rates are
- Most of the participants in the survey don’t plan on inserting voice search or machine learning into their marketing business
- 75 percent of the audience does usually consume any of the content being imparted to them
“Another interesting finding is that roughly 70 percent of respondents said that 50 percent or less of their content was being used or consumed by the intended audience.”