Targeting audiences on Facebook has never been easier. With dozens of ad formats and thousands of targeting parameters, you can be sure to get your ads in front of your ideal customer. There are even some tools out there that you might not know about. For example, did you know that you can tap into your audience’s recent purchasing behavior? Or that you can target based on life events like an engagement or a birthday?
Read the full article here: 5 Ridiculously Powerful Facebook Ad Targeting Strategies