A recent report on the site ResearchAndMarkets.com as a part of Yahoo Finance discusses the trends in the coming the year on digital marketing. The report titled, “Technologies Transforming the Future of Digital Marketing,” gives an overview of the brands that are competing in the fast-paced marketplace of today. The report demonstrates the importance of digital marketing for all brands to reach the consumer today. Important points review in the report include objectives in stakeholders in digital marketing, the evolution of digital marketing, the drivers and challenges of digital marketing, and pertinent technologies. In addition to this material there is a review of industry contacts.
- In the highly competitive modern markets, brands are seeking to develop deeper and more meaningful relations with their target audiences by designing marketing campaigns that resonate with them.
- Digital practices have brought brands closer to their customers, giving brands an opportunity to understand the consumer psyche.
- AI tools have enabled marketers to automate many of their manual processes.
“Large-scale adoption of smartphones and social media supported by technological advances in the areas of AI and Analytics have made it easy and inevitable for brands to establish a strong digital presence.”